summer social
30th MAY 2026
RICHMOND STADIUM & OLD DEER PARK, LONDON
HYBRID SPORTS FESTIVAL
Richmond Park’s Summer Social festival offers an unparalleled setting to engage a vibrant, health-conscious, and affluent audience. Nestled amidst the park’s iconic landscapes, the festival seamlessly blends music with an active, socially dynamic atmosphere, making it the ultimate destination for fit, young professionals who value the new generation of emerging hybrid festivals. Attendees, driven by a passion for sport and curated lifestyle experiences, are influencers within their own social circles, and trendsetters whose choices ripple across social communities. Summer Social festival creates a magnetic environment where this discerning crowd can network, celebrate and indulge, ensuring any brand integration resonates deeply with a high-disposable-income demographic eager to live, share, and connect.
EVENT STATS
Over 700 sporting teams
3,800 competitors
6,000 spectators
10,000 attendees
Biggest UK Sport & Music Festival
53% male 47% female
exclusive headline partnerships
up to 10x10 brand activation spaces
sampling locations
digital side-of-screen pitch advertising
Social and creator-generated content
pre & post socials to event database
Contact us
phil.dewhurst@xperienceworks.co.uk
denise.moore@xperienceworks.co.uk
Tel: 44 (0)7595 590718