summer social

30th MAY 2026

RICHMOND STADIUM & OLD DEER PARK, LONDON

HYBRID SPORTS FESTIVAL

Richmond Park’s Summer Social festival offers an unparalleled setting to engage a vibrant, health-conscious, and affluent audience. Nestled amidst the park’s iconic landscapes, the festival seamlessly blends music with an active, socially dynamic atmosphere, making it the ultimate destination for fit, young professionals who value the new generation of emerging hybrid festivals. Attendees, driven by a passion for sport and curated lifestyle experiences, are influencers within their own social circles, and trendsetters whose choices ripple across social communities. Summer Social festival creates a magnetic environment where this discerning crowd can network, celebrate and indulge, ensuring any brand integration resonates deeply with a high-disposable-income demographic eager to live, share, and connect. 

EVENT STATS

  • Over 700 sporting teams

  • 3,800 competitors

  • 6,000 spectators

  • 10,000 attendees

  • Biggest UK Sport & Music Festival

  • 53% male 47% female

  • exclusive headline partnerships

  • up to 10x10 brand activation spaces

  • sampling locations

  • digital side-of-screen pitch advertising

  • Social and creator-generated content

  • pre & post socials to event database

Contact us

phil.dewhurst@xperienceworks.co.uk

denise.moore@xperienceworks.co.uk

Tel: 44 (0)7595 590718

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