ministry of games
4 UK EVENTS MARCH/JUNE/SEPT/DEC 2026 + 1 INTERNATIONAL EVENT, SUMMER 2026
MINISTRY OF SOUND, LONDON
With 35 years of experience throwing parties, Ministry of Sound knows how to create moments that stick - the kind people talk about all night and drop straight into the group chat. Now they’re bringing that energy to fitness.
Ministry of Sound Games blends high-intensity workouts with big night-out production. Think: DJ’s, coaches, branded kit, beauty stations for the glow-up, recovery zones to reset, and a full-blown after-party to finish.
As a partner, your brand will show up where the culture is shifting - in front of people who want more from their workout, their weekend, and their lifestyle. From on-the-ground activations to digital reach, we’ll build the kind of presence that makes your brand impossible to miss.
EVENT STATS
1.2M following across socials
80K newsletter subscribers
Affluent, Health-Conscious and Community Orientated
3K+ competitors throughout the year
Core audience - 18-35 year olds
70% female 30% male
exclusive headline partnerships
up to 10x10 brand activation spaces
sampling locations
digital screen advertising
social and creator-generated content
pre & post socials to event database
Contact us
phil.dewhurst@xperienceworks.co.uk
denise.moore@xperienceworks.co.uk
Tel: 44 (0)7595 590718