ministry of games

4 UK EVENTS MARCH/JUNE/SEPT/DEC 2026 + 1 INTERNATIONAL EVENT, SUMMER 2026

MINISTRY OF SOUND, LONDON

With 35 years of experience throwing parties, Ministry of Sound knows how to create moments that stick - the kind people talk about all night and drop straight into the group chat. Now they’re bringing that energy to fitness.

Ministry of Sound Games blends high-intensity workouts with big night-out production. Think: DJ’s, coaches, branded kit, beauty stations for the glow-up, recovery zones to reset, and a full-blown after-party to finish.

As a partner, your brand will show up where the culture is shifting - in front of people who want more from their workout, their weekend, and their lifestyle. From on-the-ground activations to digital reach, we’ll build the kind of presence that makes your brand impossible to miss.

EVENT STATS

  • 1.2M following across socials

  • 80K newsletter subscribers

  • Affluent, Health-Conscious and Community Orientated

  • 3K+ competitors throughout the year

  • Core audience - 18-35 year olds

  • 70% female 30% male

  • exclusive headline partnerships

  • up to 10x10 brand activation spaces

  • sampling locations

  • digital screen advertising

  • social and creator-generated content

  • pre & post socials to event database

Contact us

phil.dewhurst@xperienceworks.co.uk

denise.moore@xperienceworks.co.uk

Tel: 44 (0)7595 590718

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